01 / 06
Legado Barbearia & Estilo
Branding · Paid media · Website
Born to leave a mark.
Available for new projects
Marketing × Code
Brands, campaigns and systems for companies that want to be remembered.
About
I turn strategy into brands, campaigns and systems that make companies seen — and chosen.
I’m João Vitor Calixto — João Jota. For over 10 years I’ve worked between marketing and programming — from visual identity to a live website, from a post to a running system.
- 25M+ views reached
- 10+ years across marketing and code
- 47 brands served
- 800k+ monthly views for a city hall
Services
What I do
- 01
Branding & Identity
Complete brands with a manual: concept, logo, colors, typography and applications.
- 02
Social Media
Editorial line, design and profile management that build community and desire.
- 03
Paid Media
Paid campaigns with clear goals and continuous optimization.
- 04
Websites & Landing Pages
Fast websites with motion and SEO, built to convert. Like this one.
- 05
Software & Apps
Custom management systems, inventory control and mobility apps.
- 06
Marketing Coordination
Planning and execution for companies, events and the public sector.
Also: audiovisual · space design · stationery · presentations
Why me
- 01
Marketing and code in one person
Strategy, design and development talk without a middleman. Less noise, more speed.
- 02
Measurable results
Every piece has a goal and a number to track: reach, leads, sales.
- 03
Proven scale
From local businesses to city halls with 800k monthly views and national brands.
- 04
From concept to deploy
From brand to live website, from post to running system. One person accountable.
Work
Selected work
02 / 06
Lehnhard Benedetti
Branding · Law firm
Seriousness, balance and clarity in one monogram.
03 / 06
CardioSlim
Branding · Campaign
Taking care of yourself is the first step to change.
04 / 06
DS Eventos
Branding · Events
An “S” that adapts to every experience.
05 / 06 In progress
Velkar Studio Automotivo
Branding · Car detailing
Modernity and strength for people who treat cars as art.
06 / 06
Essence Gourmet
Branding · Confectionery
Made with love — and a whole visual system.
More work
Branding · Paid media · Website
Legado Barbearia & Estilo
Born to leave a mark.
The “L” is a column: what endures. Gold on black, a classic serif and a system from app to apron. Beyond the manual, I ran paid media and built the website.
Branding · Law firm
Lehnhard Benedetti
Seriousness, balance and clarity in one monogram.
Identity for Dr. Kael Henrique Lehnhard’s strategic law firm. The “LB” monogram conveys solidity and technical precision; brown conveys trust; Alike brings authority and Poppins, contemporary reading.
Deliverables
- Brand manual
- Monogram
- Stationery
- Digital presence
LEHNHARD BENEDETTI
ADVOCACIA ESTRATÉGICA
The “L” holds up the “B”: structure and precision in a single form, built to work from business card to billboard.
Brown #1C0A06
Solidity, trust and stability
Matte black #191919
Elegance, sobriety and authority
White #F1F1F1
Clarity, order and balance
Headings
Aa
Alike Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body
Aa
Poppins Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
LEHNHARD BENEDETTI
ADVOCACIA ESTRATÉGICA
ADVOCACIA ESTRATÉGICA
Dr. Kael Henrique LehnhardStrategic Law
LEHNHARD BENEDETTIADVOCACIA ESTRATÉGICA
LEHNHARD BENEDETTIADVOCACIA ESTRATÉGICA
Branding · Campaign
CardioSlim
Taking care of yourself is the first step to change.
A “CS” monogram in Cinzel, elegant as a clinic and warm as a conversation. Pulse red and caring pink — from billboard to lab coat.
Deliverables
- Brand manual
- Campaign
- Social
Branding · Events
DS Eventos
An “S” that adapts to every experience.
The “S” is a wave that changes for weddings, graduations, corporate or parties. Each segment got a color, and the waves became a pattern for tents, wristbands and badges.
Deliverables
- Brand manual
- Color system
- Patterns
Branding · Car detailingIn progress
Velkar Studio Automotivo
Modernity and strength for people who treat cars as art.
A steering wheel becomes a symbol of detailed care. Energy red over sophisticated black. Work in progress.
Deliverables
- Brand manual
- Applications
Branding · Confectionery
Essence Gourmet
Made with love — and a whole visual system.
Hand lettering, deep wine and warm cream. From packaging to aprons, from Instagram highlights to patterns.
Deliverables
- Brand manual
- Packaging
Branding
Nord Pub
A Norse rune at the center of the glass.
A custom rune-inspired typeface with the “Ansuz” rune in the “O”. Green, gold and white — ready for signage, coasters and mugs.
Branding
PH Studio Automotivo
Orange energy, steering-wheel precision.
The steering wheel sums up care for every car. Orange for energy, black for professionalism — from storefront to uniform.
Deliverables
- Brand manual
- Storefront
Branding
Aqua Clean
Continuous flow in interlocking lines.
Interlocking lines symbolize the flow of water and pipes. Orange for care and blue for cleanliness.
Deliverables
- Brand manual
Branding · Social
Recantto Café
A wooden cabin to call home.
A cabin and pines, handcrafted lettering and “EST. 2020”. Black, bronze and olive for a rustic, family space.
Branding · Public speaking
Marcos Terêncio
Those who speak well, lead.
Identity for Método Falar: public speaking, leadership and political marketing. Authority blue and a system ready for stage and stationery.
Deliverables
- Brand manual
- Stationery
Website
Fortelevon
From the top to the detail.
Agency website: portfolio, brands and audiovisual gear.
Landing page
Team Caike
Real training takes no excuses.
Personal-trainer landing page with a bold voice and direct WhatsApp conversion.
Audiovisual
Aroma Concept
The brand in motion.
Filming for Aroma Concept, published on the brand’s Instagram.
Experience
Where I built it
- Fortelevon Marketing, campaigns & development One Digital, my agency, merged into Fortelevon: marketing, audiovisual and development under one roof. Current ↗
- One Digital Founder Brand manuals, campaigns and digital presence — from law firms to national brands like Itaú, Carrefour and O Boticário.
- Prefeitura de Palmas – PR Marketing Coordination Public communication at scale. 800k+ views/mo
- Prefeitura de Honório Serpa – PR Marketing Coordination Reach far beyond the size of the town. 400k+ views/mo
- Dream Sistemas Marketing Coordinator & Web Dev Marketing and web for a management-software company. ↗
- A9 Performance Marketing Analyst & Web Dev Business management, Alexandre Weimer’s mentoring programs and marketing coordination for HJ Conference. ↗
- Agência Flama Social Media & Paid Media About a year with Maxsul, Rei Atacadista, Imperial, Termas Machadinho, ALT Telecom, Líder Farma and more. ↗
Brands
Brands I’ve worked with
47brands
-
Marketing analysis for agencies, CUBO event and the 2022 World Cup campaign. -
Interior design and revitalization of store sections. -
Marketing analysis for stores. -
Marketing coordination: 800k+ views/month. -
Marketing coordination: 400k+ views/month. -
Marketing coordination. -
Marketing and web development. -
Marketing for management mentoring. -
Marketing coordination and web development. -
Social media & paid media -
Social media & paid media - Imperial Supermercados Social media & paid media
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Social media & paid media -
Social media & paid media -
Social media & paid media - Spa Ilex Social media & paid media
- Cervejaria Alabama Social media & paid media
-
Social media & paid media -
Brand manual and digital presence. -
Brand manual, paid media and website. -
Brand manual -
Brand manual -
Brand manual (in progress). -
Brand manual -
Brand manual -
Brand manual -
Brand manual -
Brand manual and digital presence. -
Brand manual -
Social media, brand manual and interior layout. -
Brand, website and community. -
Website / landing page. -
Filming. -
Paid media management. -
Digital presence & campaigns -
Digital presence & campaigns -
Digital presence & campaigns -
Digital presence & campaigns -
Digital presence & campaigns - Dra. Caroline Langaro Digital presence & campaigns
- Duda Matozo Digital presence & campaigns
- Panificadora Bombom Digital presence & campaigns
- Martikaias Pizzaria Digital presence & campaigns
- Polifarma Digital presence & campaigns
- São Camilo Charity campaign management.
- Caike Treinador Digital presence & campaigns
- Movimento Streetwear Website.
Contact
Shall we build the next brand?
Tell me what you need. I’ll reply on WhatsApp.
WhatsApp · +55 49 99195-4689 Start my project